Seminar 6: Animation in the Commercial Realm

In this seminar we discussed how animation is becoming more common as a tool to advertise and educate, rather than to simply entertain an audience. As advertising is such a big thing now-a-days it only made sense that people were going to start to apply animation to this area, as animation is a growing trade. Not only this, but it is a more interesting way to get your point across, and can be aimed at a number of different audience.

For me, a good example of where animation has been used in an advertisement is the Lloyd's TSB advert. Although this is aimed at an older audience because it is advertising the bank, it can still reach out to children and younger people because of the style of the animation. For me, it's very successful because of this as the characters and the setting of the story gains your attention, and therefore their message gets across to the viewer. Not just this, but the song is incredibly catchy. Whenever I hear it I am always reminded of Lloyd's TSB.